The mark is one of the most valuable properties of your Company. It is through mark that your clients will identify you and the consumers will choose your products or services. The mark is the sign utilized to identify and distinguish a product or a service. The right on the mark in Brazil is acquired through its registration with the competent Administration authority. The registration of a trademark is of great importance since provided it is registered, no other company in Brazil, dedicated to the same field of activity, may use it without your express permission.
Care with the trademark begins with obtaining its registration. After the
registration is granted, it is necessary to keep it in force by renewing it every 10 years. During the whole validity period of the registration it is necessary to stay alert in order to prevent the registration of an identical or similar trademark, one that reproduces it even partially or with an addition, or the occurrence of imitations that may confound the consumer, leading him to buy the good of a competitor while he thinks it is your good or, even, leading him to associate trademarks of others with yours.
Our office takes charge of the registration prosecution of your trademark, from the moment of your choice, when, through the analyses of possible priorities, it is verified the registrability of the application. After that, we take charge of all proceedings required to obtain the actual registration of the feasible trademark. After the grant of the registration, we take care of the maintenance and defense of your trademark.
Rio de Janeiro (Head Office)
Rua Álvaro Alvim 21, 19º e 20º andares, Cinelândia, RJ, CEP 20031-010
+55 021 2240-2341
Porto Alegre (Branch)
Av. Borges de Medeiros, 464, 3º andar Centro, RS, CEP 90020-022
+55 051 4063-8538
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